FITSTOP

Client

Dynamic Dinosaur

ROLE

Design

SERVICE

Graphics Pack

DATE

Spring 2023

Overview

Fitstop

I collaborated with Fitstop, a pioneering fitness company dedicated to elevating group training experiences . Partnering with another design studio,  I undertook a project to create graphics for their upcoming merchandise. The result promises to resonate with fitness enthusiasts and inspire them to reach their full potential.

discovery

Research

In the research phase of our project with Fitstop, we conducted an audit  of their existing brand identity. This involved an examination of their fonts, colors, and other design elements to ensure our work seamlessly integrated with their established aesthetic. In addition, we delved into Fitstop as a brand and explored their channels to gain valuable insights into their messaging and target audience. By aligning the creative approach with their brand essence, we aimed to create designs that resonate deeply with Fitstop's community and effectively convey their core message.

Mockups